Decoding Taylor Swift's Trademark Strategy: What Could It Mean for Her Next Era?
Expanding Her Brand: By trademarking phrases and terms, Taylor is continuing to expand her brand into more than just music.
Album Title Hints: Trademarking specific phrases, symbols, or album titles could directly hint at themes or titles for her next album.
. For instance, applying for trademarks related to her song lyrics or album concepts could be signaling the direction she’s heading with her next project.
Leveraging Nostalgia: Swift’s trademark moves often involve revisiting past eras and themes, as seen with the Taylor Swift re-recordings.
Her trademark strategy could indicate a blend of nostalgia with fresh takes, possibly revisiting themes from her earlier work with a new perspective.
Setting the Stage for New Collaborations: Trademarking terms related to fashion, products, or other ventures could hint at future collaborations with designers, artists, or even influencers.
Embracing New Themes: By trademarking certain buzzwords or phrases, Swift might be gearing up to explore new themes.
It gives her the flexibility to build a lasting and ever-evolving career, free from outside influence.